Advantages of Using Promotional Products to Market Your Business
There are tons of opportunities for a business to be unique from its competitors, and among these tactics is the use of promotional items. Indeed, giving out free, branded stuff to consumers – for example, mugs or umbrellas with your logo on it – is a great marketing method that will put your brand in front of people on a daily basis.
If you’re looking for the specific advantages of adding promotional products to your marketing mix, here are the top five:
More Brand Recognition
One goal common to all types of businesses – no matter the size – is brand recognition. How can you make your brand unique enough to be noticed, and how do you make it stay in the minds of your customers or potential customers? Customize something they use on a constant basis!
Extensive Reach, Low Price
When you have a limited budget for marketing, it can be difficult to decide how to spend it while ensuring that all your goals are met. Promotional products give you big value for your money, considering they are inexpensive yet deliver a significant, lasting impact. Take note of this: a simple giveaway can be a great way to encourage customer loyalty.
Business Card Substitute
Though business cards will always be an effective business tool, promotional products can be an alternative way of sharing your contact information. Rather than just leaving your business card with a customer or prospective customer, you can leave the card plus one of your promotional items. If you own a book shop, for example, give away a branded mug. Every time they use that mug, you will be remembered, and that’s a plus for business.
When seeking marketing success, it is crucial to understand the role of repeat exposure. How do you keep your business in customers’ awareness without always spending a lot of money? Effortless. Picture things that people always like to keep around them. We go back to mugs, pens, post-it notes and other day-to-day items that carry your logo.
Variety in Marketing
How do you describe your marketing portfolio? Say, if you had to pick between eating the same burger for lunch two days a week, or eating a different lunch every week, which would you prefer? Obviously, you’ll go for variety like most people do.
It’s the same with marketing a business. While having staple marketing items is important, varying what you give away for branding matters, too! With your logo there, you can give away different types of products for the benefit of consumers. Of course, it’s also important to choose high quality products, or you will give a negative impression about your business itself.